Recycling is for everyone.
Ramsey County wanted to inform residents about household recycling programs and encourage them to see recycling as something meant for them. A refreshed campaign used bright, fun, moments of daily life paired with aspirational identities to invite residents to see themselves in the creative.
Through a series of copy and visual combinations, these vignettes with the simple headline of Recycling is for everyone. allowed the county to define what recycling means, and the viewer to find themselves reflected.
Creative Strategy
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Copywriting
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Art Direction
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Design
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Photoshoot Styling
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Creative Strategy | Copywriting | Art Direction | Design | Photoshoot Styling |
