Recycling is for everyone.
Ramsey County wanted to inform residents about household recycling programs and encourage them to see recycling as something meant for them. A refreshed campaign used bright, fun moments of daily life paired with aspirational identities to invite residents to see themselves in the creative.
Through a series of copy and visual combinations, these vignettes with the simple headline Recycling is for everyone. allowed the county to define what recycling means, and the viewer to find themselves reflected in the creative.
Creative Strategy
|
Copywriting
|
Art Direction
|
Design
|
Photoshoot Styling
|
Creative Strategy | Copywriting | Art Direction | Design | Photoshoot Styling |
Project Team:
Concept: Adam WIlbur
Copywriting: Adam Wilbur
Art Direction: Adam WIlbur
Graphic Design: Erin Pascal
Video Direction + Editing: Ryan Tate