Find what’s out there.
Developed multi-tiered creative strategy targeting under-represented communities. Developed concept, directed photo and video shoots, and designed the emotive "Find What's Out There" awareness campaign—inviting diverse audiences to define adventure on their terms while driving measurable increases in state park visit.
Creative Concept
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Scriptwriting
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Art Direction
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Production
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Design
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Campaign Strategy
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Copywriting
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Creative Concept | Scriptwriting | Art Direction | Production | Design | Campaign Strategy | Copywriting |
Find what’s out there.
Each video invites the viewer to explore a state park and find what’s out there and define it for themselves.
