Recycling made easy. Even for apartment dwellers.
BizRecycling was increasing its focus on helping apartment properties reduce waste and recycle better. To capture attention of busy property managers, owners, and residents alike, a lighthearted, irreverent commercial featuring a familiar face for the brand was developed.
Through a witty monologue and over-the-top visuals, the government grant program’s messaging was unexpected and drove traffic and site visits
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Creative Concept
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Scriptwriting
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Art Direction
| Creative Concept | Scriptwriting | Art Direction
Project Team:
Concept: Adam WIlbur
Scriptwriting: Adam Wilbur
Art Direction: Adam WIlbur + Ryan Tate
Video Production: Rally Studios